The current recap has everything it needs – a beautiful title, four extraordinary properties, eighty-odd photographs, three planner reviews. The opportunity is to make it an experience rather than a page. Three findings shaped the template. View the current recap →
Today it’s a title, property cards and a photo carousel. The template opens full-bleed and reads like an editorial feature – the film, the properties, the gallery and the voices, each given room.
The cards link to a generic “learn more.” Here every property links through to its full property page – so a planner reading the recap can step straight into researching the place for a client.
The FAM films carry on-screen text, so they can’t loop silently behind the hero. So the hero is a still, and the film plays as a featured moment – with the Instagram reels woven in as editorial video, no re-editing required.
Why this blockA full-bleed still sets the altitude immediately – the recap reads as a feature, not an archive entry. The title is theirs (“Pura Vida Refined”); the film sits behind a Watch the Film button rather than looping silently, because their FAM films carry baked-in on-screen text – so we use them as they are, no re-edit required.
Copy briefA short editorial intro, two or three sentences – the peninsula, the calibre of the four resorts, and what the planners on this FAM came away knowing. Evocative, not a recap of logistics – the feeling of the place and the privilege of the access.
Why this blockOne short, beautifully written opener sets the tone before the imagery takes over. The current page jumps straight to property cards; a moment of narrative first is what makes it read editorial.
Why this blockThe four properties, kept in their real roles (host vs hospitality experience) – and each links straight through to its full property page. That’s the cross-link that turns a recap into a research tool: a planner who falls for Nekajui here is one click from its capacities, room blocks and inquiry.
Why this blockOne robust moment: the FAM film, played on click (it carries baked-in on-screen text, so it’s used as it is, no re-edit). A single element never looks half-empty – either there’s a film or there isn’t. The Instagram reels move into the gallery below, woven in as vertical tiles, so however many exist – zero, one or six – it always reads as intentional.
How it worksGrouped by property, so it’s always clear which one you’re in. Each is a full-bleed viewer you click through – arrows on the image, a thumbnail strip beneath. The team just drops each property’s photos into its own set (the way they’re already organised); a reel slots into the strip as a frame you click to.
Why this blockGrouped by property, so it’s always clear which one you’re looking at, and each property links straight to its page. Each is a full-bleed viewer with a thumbnail strip: click the arrows or a thumb to move through. Low-effort to run – the team just drops each property’s photos into its own set (no tagging, no chaptering) – and a reel simply sits in the strip as a frame you click to, so however many reels exist, it always reads as intentional.
Copy briefThe thing that sets a Wedaways FAM apart from a property visit is the room. A short line on the calibre of the peer community on this trip – the planners, and Renée leading it.
Why this blockThe one thing a Wedaways FAM has that a property visit never can: the curated peer community. Naming the planners who joined proves the calibre of the network, flatters the attendees (who tend to share the page), and shows a prospective planner exactly the room they’d be in. The roster is real for this trip; headshots and any further attendees drop in.
“The Wedaways FAM trip experience was thoughtfully curated, highly organized, and incredibly informative.”
“This FAM was truly exceptional. What I loved most was how intentional and well cared-for we felt.”
“If you are looking for a true white-glove experience with a travel partner for luxury travel – this is it.”
Why this blockThe three real planner reviews from this FAM, named – the proof that closes the page. Kept as “The Full FAM Review” (their own heading), the human confirmation after the imagery has done its work.
Copy briefA warm close: you’ve seen Costa Rica – the next FAMs are on the calendar, and places are limited.