Today’s blog mixes styled shoots, destination guides and behind-the-scenes posts into one feed. Most of those types now have their own, richer templates – so the Journal becomes an editorial hub that aggregates everything but routes each card to the right place.
A styled-shoot card links to the full editorial guide (“a wedding imagined here”), not a plain post.
A guide card links to the destination-guide template.
Behind-the-scenes, news, planner features and travel notes use the new editorial article template – the genuine “journal” content.
Existing post URLs must be kept or 301-redirected on the build – the migration’s biggest SEO risk. (Kiko / Phase 2.)
Inside the world of Wedaways – the shoots, the guides, the journeys and the people behind them.
Why this blockRepackaged as a magazine, not a blog – the masthead and filters frame Wedaways as a publisher with a point of view (in the spirit of Travel & Leisure / Net-A-Porter). The filters let a visitor browse by type, while the cards below still route to the right template.
A fully produced editorial shoot – the bridal fashion, the tablescapes, the light – brought to life at one of Los Cabos’ most extraordinary resorts.
Read the Guide →Routes to → the wedding-guide / styled-shoot template
Why this blockOne hero slot for the most beautiful piece of the moment – usually a styled shoot. Because it’s a shoot, it links straight to the full guide template, not a cut-down post.
What really happens when we bring the planner network to a destination – the rooms, the dinners, the relationships.
→ Journal article templateA Renaissance-villa editorial – the gowns, the florals and the Arno at golden hour.
→ Wedding-guide templateWhen to go, where to stay, and the venues only an insider knows – the practical and the beautiful.
→ Destination-guide templateOur advisors on pacing, timing and the small details that make the difference.
→ Journal article templateA Caribbean editorial of soft linens, sea breeze and understated luxury.
→ Wedding-guide templateThe philosophy behind the portfolio – and what firsthand really means.
→ Journal article templateWhy this blockOne editorial feed, mixed types – but each card carries a type tag and links to the correct template (shoots & guides to their rich editorial homes; behind-the-scenes and notes to the article template). The small italic “routes to” line is wireframe annotation only, not final UI. The same logic powers the homepage “from the Journal” module.
Why this blockYour newsletter is one of the brand’s strongest assets (exceptional open rates). The Journal is the natural place to grow the list – readers who arrive via SEO or social convert to subscribers here, feeding the audience properties value.