The current page has genuinely strong bones – a rich filter taxonomy and compare-up-to-three. We kept both. Four findings shaped how it now behaves and feels. View the current page →
A couple arriving from Pinterest meets a wall of filter dropdowns before a single image – the exact “directory” impression the rebrand is correcting. In the new design, imagery and region discovery lead; the filters refine.
Castle, Private Island, Wine Estate, Italian Borgo – the breadth that sells the portfolio is buried inside dropdowns you have to open one by one. In the new design, filters are visible chips, so the range itself is part of the appeal.
Compare is useful but temporary – refresh and it’s gone, and nothing is captured. In the new design, Save sits beside Compare: saving a property is the gentle registration moment that starts a shortlist and feeds the CRM.
A planner is sent here to answer a client’s question – but the cards show little beyond a name and place. In the new design, each card surfaces the wedding-specific facts that matter: capacity, buyout, setting – the depth that makes this a professional tool.
Why this blockImagery and a single search lead, not a filter wall. The job of the first screen is to feel like discovery at a different level – the “directory” impression is exactly what loses the cold arrival. Refinement comes a scroll down, once the visitor is already in.
Why this blockThe current 28-country dropdown is flat and hides the world inside a menu. Couples dream by region first, so region leads – and the map view (toggle it above the results) is genuinely buildable – Mapbox or Google Maps, custom-styled to the brand, pins that open a property. The destinations shown here are indicative – we’ll take your lead on which to flag. Selecting one shows a pre-populated page of the properties in that destination – try a tile and the collection below updates to match.
Why this blockFilters sit as visible chips – multi-select, combinable – and each card carries the facts a couple or planner decides on: capacity, buyout, setting. Three actions on every card:
— Save (the heart) starts a shortlist and creates the account
— Compare builds the tray below, up to three
— View opens the individual property listing
Every card keeps the Resort Showcase rotation, so each property gets fair exposure. The chips are a working demo; live filtering across the full portfolio comes in build.
Copy briefOne line: the direct messaging tool is the way in, with Wedaways present in every conversation – an introduction with expertise behind it, not a form into a void.
BriefThe places you love, kept – and your account begins.
BriefReach the right person directly – Wedaways alongside you, not cc’d into silence.
BriefRoom blocks, the suite, the buyout – the travel around the wedding, handled.
Why this blockThe portfolio’s whole job is to deliver the visitor to this moment – the messaging tool is the conversion the strategy hinges on. Kept deliberately slim: three steps, no image (there’s plenty above), so it reads as a clear close rather than another feature. An inquiry isn’t a form into a void – it’s an introduction with Wedaways’ expertise behind it, kept inside Wedaways rather than drifting to email.
Why this viewSide by side, the facts that decide a wedding venue: the headline numbers, then a tick-list of key features, then the Wedaways amenity – the exclusive perk that answers “why book through Wedaways?”, carried over from your current compare. Three at most, so it stays a decision and not a spreadsheet. Figures are placeholders.