We audited the current Honeymoons page before designing this one. Four findings shaped every decision on this wireframe – each is answered in the note beside the block that resolves it. View the current page →
The $500 fee appears in the second block and “$1,500 per day” mid-page – a couple is asked to evaluate cost before the page has made them feel anything. In the new design, the fee lives inside the journey, after the philosophy – the start of an engagement, not a price of admission.
Ten service bullets any agency could publish – and the one idea no one else can claim, that the couple, not the destination, is the starting point, is missing entirely. In the new design, it leads, and the services become a six-moment journey.
The couple testimonials – the most persuasive content on the site – sit at the bottom of the page, below the pricing, mixed with planner quotes that speak to a different audience. In the new design, each story gets the full stage, and the planner praise moves to the planner page.
The current form is quite functional – a set of questions to fill in. In the new design, it’s framed as a warm invitation to start the conversation, with the more detailed questions saved for the discovery call, where they’re easier to ask.
Why this blockHoneymoons are the one audience where the website itself makes the sale – this page has to carry a couple from cold arrival to a booked discovery call entirely on its own. Every hero decision follows from that: it opens with the relationship rather than a trip – no prices, no service lists – so the first thing a couple feels is the promise of people who know these properties firsthand.
Copy briefSpeaks about: the couple, not the destination, as the starting point – your Maldives-vs-Kyoto story; a decade inside these properties – you don’t guess, you know. The image strip beneath is pure inspiration: a taste of how different these journeys can be.
Nothing templated. Nothing generic. Every honeymoon begins with a blank page and a conversation – and from there, it unfolds like this.
Copy briefThe discovery call – the couple before the destination: pace, energy, the perfect day. Fee disclosure sits here: $500, waived for planner referrals – the start of an engagement.
Copy briefThe custom proposal – property, suite, experiences, transfers, flights; built once the recap of the call is signed off, then refined together.
Copy briefEvery element booked – direct or via partners on the ground; constant communication.
Copy briefPre-trip concierge – itinerary, reservations, insurance and documentation; every hotel contacted so the couple arrives known.
Copy briefAround-the-clock support, in destination.
Copy briefThe lifetime relationship – anniversaries, family trips, every journey after.
Why this blockThe journey is the product, so it’s told as six moments rather than a service list – a staggered timeline that keeps the whole story visible. The fee sits in step 01, after desire – the start of a professional engagement, not a price of admission – and step 06 is your own measure of success: not the five-star review, the anniversary trip two years later.
Copy briefThe access story – top 0.5% of Virtuoso advisors, and what that means on arrival. The list below stays factual.
Why this blockStatus proof – Virtuoso’s top half-percent, and what that standing earns your couples on arrival – placed after the journey so it reads as evidence, not sales. The figures are placeholders until you confirm them.
Why this blockDetailed testimonials are proof of service. They’ve moved higher up the page, and each one is now a statement in its own right – one couple at a time. The planner quotes have been removed to sit on the planner page, so this section speaks purely from the consumer’s perspective. On imagery: real photography from the couples themselves carries these best – provided it’s high-resolution; where it isn’t, a destination image that reflects their trip stands in, so every testimonial holds its own visually either way.
NewCopy briefA short line here: these are our signature destinations – a taste of where you could begin – but Wedaways plans travel worldwide. Wherever a couple has in mind, even somewhere not shown here, that is exactly where the conversation starts.
Why this blockEach tile clicks through to the portfolio, pre-filtered to that destination – click Mexico and the collection opens on Mexico properties, not a generic page. (In this demo our sample Mexico and Italy properties populate; in build every destination resolves to its own set.) The Explore the Portfolio button opens the full portfolio. A taste, not a directory: six destinations chosen for range.
Copy briefA warm invitation – either couple, destination chosen or none at all, is a perfect place to start.
Why this blockThe call-to-action is strategically placed throughout the page, and always opens the same slide-over conversation. Inside: names, where they are in the planning, their message – then one-tap sign-in that creates the registered contact in your CRM. An invitation, not an interview; the budget question stays for the discovery call.