There is no page doing this job today – a B2B attempt reached only a handful of users, because planners don’t browse, they call. This one is built from your insight document, around a single principle: the relationship lives with Pamela, not the site. So this page doesn’t try to replace it – it receives the warmest audience well, and routes them to the few things the site does beautifully.
It’s built off-site – through FAMs, Instagram, and an inbox that opens at more than double the industry average. So this is a hub, not a portal: it serves the few real on-site moments rather than recreating the relationship.
A prospective planner asking “what’s in it for me?”, and an existing planner arriving to do one specific thing. The story up top answers the first; the hub below launches the second straight to the portfolio, FAMs, styled shoots, or rewards.
When FAM content reads as a gallery, some planners assume they can call the property direct and skip the programme – and the fee. The FAM section sells what a Wedaways FAM is that a property visit never can be, so the fee reads as the price of the irreplaceable.
Every planner joins through a discovery call – not a form, not an automated sequence. So the page ends in a direct line to Pamela, and never asks a planner to fill in a gate.
Why this blockPlanners are your warmest audience and they rarely arrive at the site at all – so when they do, the hero meets them as peers, not prospects. It leads with the single truth your insight document keeps returning to: travel is the one part of the wedding a planner can’t fully control, and that is exactly the gap Wedaways fills. No browse-y welcome – a direct line to Pamela, and a way into the network. And the hero is a film, not a still – a planner-facing piece summarising the world of Wedaways wedding-travel planning, so the page opens at the level the relationship operates at.
Copy briefSpeaks about: the planner’s real pain – guest travel is the one piece outside their control, and the part that quietly carries reputational and liability risk. We’re a partner, not a vendor who sends a link and goes quiet: one point of contact, proactive communication, zero surprises, and the planner kept on copy throughout. We lead with strategy and speak their language – logistics, client experience, protecting their brand. No cost to partner; commission shared.
Why this blockThis is the argument that wins a planner, and it’s pitched at their priorities, not ours: will this make me look good to my client, and will it be handled to my standard. The four points are the reassurances your insight document named most often – cost, commission, communication, and never being left out of the loop.
Copy briefOne line framing the spectrum: choose how much you’d like us to carry – from a supporting hand, to taking the full lead, to white-glove. We flex to the engagement, not the other way around.
BriefWe source, compare and negotiate the travel; you and your team run the booking through to the day. The lightest touch – our access and expertise behind your lead.
BriefWe take the full lead and run it – sourcing, pricing, introductions and negotiation, then the calendarised check-ins: room-block pickup, attrition milestones, all parties accountable. Commission shared; you’re always on copy. Our standard, and what most planners choose.
BriefEverything in full-service, and deeper – we absorb the granular coordination your team would otherwise carry: every room assignment considered, every arrival and departure choreographed. An additional fee, for the most complex weddings.
Copy briefThe local opportunity, stated plainly: this isn’t only for far-flung weddings. A bridal or presidential suite in your own city, a room block two hours from home, the honeymoon afterwards – no passport required.
Why this blockThe three models come straight from how Pamela’s team actually works, so a planner sees themselves in one immediately. The local-opportunity line is deliberate – it widens the page beyond destination weddings to the hometown blocks and suites that are a real part of the business.
The few things the site does for you, gathered in one place.
Why this blockThis is the curated hub – the launchpad for the planner who arrives with a purpose. It is deliberately not a portal or dashboard (your insight document is clear the planner experience is depth, not a logged-in area). It simply gathers the few real on-site moments and points to each. The Portfolio, the FAM calendar, the booking tool (TravelPro365) and Styled Shoots are wired; Rewards redemption and Workshops & Lunches still need a destination – see the note below.
Open – for you to confirmA couple of these still need a home before we can wire them. Rewards redemption – where does it live today / what does it currently link to, or is it a flow we need to design (it’s the one logged-in moment on the site)? Workshops & Lunches – is there a current page for these, or do we build a landing? Book Independently – confirmed: it links to your TravelPro365 booking tool, live.
Copy briefSpeaks about: what makes a Wedaways FAM categorically different from a complimentary property familiarisation – multi-property immersion, a curated peer community, the professional relationships in the room, the depth of access, and the career value carried home. The distinction has to be felt here, so the registration fee reads as the price of something genuinely irreplaceable – not an obstacle to route around by emailing a property directly.
Why this blockThis block does the work your insight document asks for most directly: it answers the “I get invited on FAMs all the time, always free” reflex by making the difference unmistakable before the fee is ever mentioned. The full editorial FAM experience – the narrative, the testimonials, the video – lives on the FAM pages this links to; here it earns the click.
Copy briefSpeaks about: the styled shoot as professional elevation, not a commission play – full creative direction over a multi-day luxury production at one of the world’s finest properties, full design credit in every piece of content it generates, flights and luggage covered, and a portfolio of photography and video that represents some of the most significant work of a planner’s career.
Copy briefThe recruitment framing Renée raised: select shoots open to planners not yet in the network – an invitation to collaborate with us, the resorts and their GMs on a production at this level. If you’d like to be one of our next planners, the door is simply to get in touch. It’s the most credible introduction to Wedaways there is.
Why this blockYour insight document calls the styled shoot perhaps the single most powerful planner recruitment and retention tool you have – and one never positioned that way explicitly. So we give it the weight of a feature, framed around the planner’s reputation and portfolio, because that is what makes a planner who has designed a shoot one of your most passionate advocates. The “design a shoot with us” invitation makes that recruitment role explicit, per Renée’s note – turning the programme into an open door for the right planners, not just a perk for those already inside.
Copy briefSpeaks about: the rewards you’ve earned through real referred business – browse the global portfolio, choose three properties with your preferred dates, and Wedaways books them for you. The tone is a gift received, not a transaction processed, because that is exactly what it is.
Redeem Your Rewards →Why this blockThis is the single most intentional thing a planner does on the site today, and the one moment that asks them to sign in – the only exception to “no portal”. Your insight document is clear it should feel worthy of what they’ve earned, so it’s given a proper moment rather than a utility link.
Open – for you to confirmWhere should Redeem Your Rewards lead? It’s the one logged-in moment on the site, so – is there a rewards redemption page / login today that we point to, or is this a simple flow we design for you? Let us know what it currently links to.
“A game-changer for our destination wedding planning business.”
“Wedaways is our only trusted honeymoon source.”
“They make the impossible possible.”
Why this blockReal planner voices, named with their businesses, pulled from your testimonials page onto the page that sells the partnership. Two more from that page (Tyler Speier, Erika Bellitt) can rotate in. The proof that the relationship delivers, in your planners’ own words.
Copy briefSpeaks about: a frictionless way to make the honeymoon introduction – most planners simply forget, and this makes it effortless. The planner earns on the referral, and the couple’s planning fee is waived because they came through you.
Make an Introduction →Why this blockA small block solving a real leak your insight document names: planners mean to refer the honeymoon and forget. Making it effortless turns a missed handoff into recurring, attributable business – without adding any work to the planner’s day.
Copy briefSpeaks about: how a planner joins – a warm introduction that leads to a real conversation with Pamela, where the relationship begins and the standard of the community is set. Not a faceless form, and not a public inbox – a considered introduction the team reviews personally.
Why this blockReworked from a published email to a qualified introduction: Pamela’s inbox is protected from cold, unqualified volume, while the relationship stays personal – the team reviews each introduction and she remains who every planner speaks with. The two routes (join the network, or design a shoot) open the same slide-out. The discovery call with Pamela is still the foundation; this is simply how a planner reaches it.