The current page shows the eighteen most recent FAMs, each linking to its own recap – the destinations are all here. The opportunity is to bring the proof behind them (the quotes, the photography, the stories) to the surface. Three findings shaped the reframe. View the current page →
The individual recap pages hold the quotes, stories and photography – but the archive landing shows only destination links, behind a login, so none of that proof is visible where a planner first arrives. The redesign surfaces it on the landing itself: a lead recap, planner voices, and a card per FAM that opens its full review.
The page is a lovely destination in itself; the chance is to let it route, too. Each past FAM links to its full recap, and the page points to the upcoming calendar – so the proof turns naturally into “I’d love the next one.”
The planned AI content workflow (e-campaigns, social, YouTube Shorts) draws on site content. The richer the stories and imagery this page holds, the more the whole engine has to work with.
Why this blockThe hero leads with the headline that earns the page – over a hundred FAMs led – over a reel of past trips. This is the proof page both planners and properties are sent to, and it should look like the most desirable thing in the business, because it is.
“A short, evocative pull-quote from the recap or a planner who was there – the line that makes you want to read the whole thing.”Read the Recap →
Why this blockOne FAM gets the full editorial treatment as the page’s lead – the most recent, so the page always feels current. It’s the template for the individual recap page: properties, the peer group, the experiences, photography and video, planner voices. The “Read the Recap” link is the doorway to that deeper page.
Why this blockThe list becomes a browsable library – each FAM an editorial card that links to its full recap, filterable by region so a planner researching a destination finds the proof for it. All eighteen recapped trips are here; in build, this draws live from the set as it grows.
“The Wedaways FAMs have been an invaluable resource for gaining intimate knowledge of destinations and properties. Networking unlike any other.”
“What I loved most was how intentional and well cared-for we felt throughout. Having Renée there made such a difference.”
“It’s an honor to partner with you all these years. You make everyone feel important, heard, welcomed and appreciated.”
Why this blockReal planner voices, named with their businesses – the social proof the current page is missing entirely. Placed after the library so the stories land once the breadth has been felt. These rotate from a larger set.
Copy briefA warm close: you’ve seen where we’ve been – here’s where we’re going. Turn the proof into the next registration.
Why this blockThe whole page exists to make a planner want in – so it ends by handing them straight to the upcoming calendar. Proof → desire → action, in one move.