For Properties Wireframe  ·  The hotel-partner page  ·  Structure & copy briefs  ·  Grey boxes = media for design
A new page – what it does, and why

There is no real partner page today – properties arrive evaluating an investment and meet a directory. This page is built from your insight document around the one thing the property sale stalls on: proof. Four findings shaped it.

Finding 01

The sale stalls on the statistics

Properties love the site and the call with Renée – then ask for traffic, inquiries, conversion, case studies, and the conversation stalls. The page answers differently – with the calibre and reach behind the platform, the proof that earns the conversation. The detailed performance data belongs in the partnership deck.

Finding 02

What they're buying isn't a listing

It's authority, access to the planning community, and a multi-channel marketing engine. The page sells the ecosystem, not a directory slot.

Finding 03

The fee is a one-time lifetime investment

Not annual – consistently misunderstood. The page makes “lifetime” unmissable, and adds the pre-launch reason to secure it now.

Finding 04

FAMs & styled shoots are the desire

Hosting the planner network and commissioning a styled shoot are what make a property lean in. Both are given a section that routes to the proof (FAM reviews, the shoot portfolio).

01 – Hero
Full-bleed styled-shoot film – the world of Wedaways at its most beautiful (the same content that anchors the homepage)
For Hotel Partners

The platform the world’s finest properties partner with.

Not a directory – a company whose experts know your property personally, and bring the luxury planning community to your door.

Why this blockProperties arrive evaluating a considered investment, asking harder questions faster than a couple ever would – and the current site meets them as a listing directory. The hero corrects that in the first seconds: the calibre of the work (the styled-shoot film) and a single line that says “company, not directory.”

02 – The Proof
The Company You Keep

The proof isn’t a dashboard – it’s the company you keep.

Copy briefSpeaks about: the answer to “show me the numbers” isn’t a conversion dashboard – it’s the calibre of who you’re placed in front of. The platform’s standing, a genuinely engaged audience, and the planners who book the world’s most significant weddings.

Why this blockProperties always ask to see the numbers, so the strip below shouts the most persuasive ones – Virtuoso standing, audience, network reach. The deeper performance detail belongs in the partnership deck; here the job is calibre.

0.5%Virtuoso Top Tier
200+Properties Featured
26Countries
120+Planners in the Network

NoteFigures to confirm. The planner network is the proof properties care about most, so it earns a place here – your exceptional open rate and click-through could swap in or sit alongside. (Worth confirming the property count too – the live site shows nearer 110–130 distinct listings, so “200+” may need adjusting.)

03 – What Being Featured Means
More Than a Listing

Far more than a listing.

Copy briefSpeaks about the two halves of a partnership: what being featured includes the moment you join – your presence on the platform, the marketing engine behind it, the virtual tour – and the ways featured partners then go further, by hosting a FAM or commissioning a styled shoot. The feature is the way in; the activations are where the partnership deepens.

Included when you’re featured

Featured on the platform

Your property in front of a qualified, global audience that’s actively planning – with a direct line for the right couples to reach you.
  • Warm, inbound leads – couples connected to you directly
  • A premium 3–6 page feature, plus two weeks on the home page
  • Equal billing via the rotation, top-0.5% Virtuoso standing behind it
Included with your feature

Virtual property tours

An immersive, professionally hosted tour of your spaces and guest flow – the next best thing to standing inside the property.
  • Planners and couples explore long before a site visit
  • Among the most persuasive assets a partner has
  • Currently invisible online – a genuine point of difference
Included · no additional cost
Ways to go further – for featured partners

FAM trips

The industry’s most in-demand FAM programme – the world’s top planners, physically inside your property.
  • Firsthand experience no sales call can manufacture
  • The relationships that turn into bookings
  • Hosting places you at the centre of the network
By arrangement · detailed below ↓

Styled shoots

A fully produced editorial shoot at your property – cinematic, wedding-specific content your own team couldn’t create.
  • A creative-director planner and bridal-fashion production
  • Photography & film you keep and use everywhere
  • Distributed across our channels and editorial
Commissioned · detailed below ↓
And amplified across every channel
  • Dedicated e-campaigns & newsletters
  • Instagram, Pinterest & YouTube
  • A professionally recorded planner webinar
  • Editorial features & blog spotlights
  • Quarterly giveaways & collaborations
  • The quarterly & annual planner roundups

Why this blockBeing featured is an ecosystem, so the page shows it as one: four pillars – your presence on the platform, virtual tours, FAM trips and styled shoots – with the full marketing engine that amplifies them listed beneath. Each tag marks what’s included versus commissioned, so the value reads honestly. FAMs and styled shoots then get their own sections below; here they’re the headline. The case it makes: this is an engine, not a directory slot.

04 – Be Featured in a FAM
Host a FAM

Bring the network to your door.

Copy briefSpeaks about: hosting a Wedaways FAM puts the most qualified luxury wedding planners physically inside your property, experiencing it firsthand – the relationships that turn into bookings, in a way no sales call can manufacture. A FAM is an immersive, multi-property programme; for a property it is the single most powerful way into the planning community.

Video – planners on a FAM, on property

Why this blockThe calibre of who you’d be hosting is the draw, so the section routes to the FAM Reviews showcase – the past trips and the “who was in the room” cohort are the proof. The detailed participation models (Signature, Tourism-Board, Plus-One) live in the FAM Inclusion deck; the page creates the desire and starts the conversation.

05 – Styled Shoots
Video – the cinematic styled-shoot film (as on the hero)
Commission a Styled Shoot

Your property, at its most beautiful – and everywhere.

Copy briefSpeaks about: a styled shoot is a cinematic wedding editorial, set at your property – the same aspirational storytelling that draws couples to Wedaways, woven into our editorial programme and distributed across the platform, social and YouTube. And it is deliberately rare: we hand-select only a handful of properties each quarter, so a shoot is something a property is invited into, not simply bought. Not a photoshoot – a wedding imagined, beautifully, at your property. If you’d like to be considered, apply below.

Why this blockFramed as a cinematic editorial, mirroring how couples meet styled shoots on the consumer side (Renée’s steer), and made deliberately selective – hand-selected, a few per quarter, by application – to lift desirability rather than sell a service. Confirm the real cadence (how many shoots you take on a quarter / year). Detail and pricing stay in the Styled Marketing Shoots deck.

06 – The Partnership
A Lifetime Partnership

A partnership for a lifetime.

Copy briefSpeaks about: the way Wedaways looks after couples – not for a single trip, but as their travel partner for life – is exactly how we partner with properties. The whole model is built on relationships and the network behind them, so being featured isn’t a cost to renew each year; it’s a one-time commitment to a partnership we intend to keep. The investment is alluded to here, not spelled out – the detail belongs in the conversation.

A lifetime partnership One commitment · nothing to renew

Why this block & open pointReframed from a fee to a partnership – this page is public, so couples may land here too, which is why the money is alluded to, not spelled out (the figure, and the pre-launch rise Renée flagged, live in the conversation and the deck). The relationship framing mirrors how you speak to couples – a travel partner for life – which is truer to the brand than a price tag. For you to confirm: whether to surface any figure here at all, and the launch increase.

07 – In Their Words
From Our Partners

The properties that have worked with us.

“More than perfect – a five-day production executed with precision.”
Liliana Lara
Zadún, a Ritz-Carlton Reserve
“An amazing experience – everyone working with a big smile.”
Arianna Cirigliano
Villa La Massa, Florence
“You are the best, and we truly appreciate you.”
Gene Borkowski
Hilton Luxury Brand Hotels

Why this blockThe outcome, in partners’ own words – pulled from your testimonials page (more available: Ciasa Salares, Chablé Yucatán). Property voices belong here, where a prospective partner is deciding; the planner and couple voices live on their own pages.

08 – Become a Partner
Become a Partner

It starts with a conversation with Renée.

Copy briefSpeaks about: the partnership begins with a direct conversation – Renée walks you through the platform, the programmes, and what being featured means for your property. A warm, considered invitation, not a transaction.

Why this blockThe property sale is, and should remain, Renée’s Zoom conversation – high-touch, relationship-led (target: ~15 new partners a quarter). So the page ends in a booked call, not a faceless form. A short intake can sit behind “Book a Call” to capture the property and qualify before her time is spent.