The current property pages hold real depth – capacities, exclusive use, F&B, event planner on property. The opportunity is structure: turning that depth into the “genuine portrait” your insight document asks for. Four findings shaped this page. View a current property page →
Capacities, exclusive use and F&B – the data a couple and planner actually decide on – sit below a long scroll of generic amenities (bathrobe, hairdryer, slippers). In the new design, the wedding facts lead, at a glance, up top.
The pages describe the properties, but they don’t yet read as the “genuine portrait” your insight document asks for. In the new design, a considered portrait from people who have stood inside the property.
A property with a Wedaways shoot has the most beautiful proof imaginable – and the property page never links to it. In the new design, the shoot is shown here and links to the full guide.
The messaging tool exists but nothing leads to it, and nothing is captured or saved. In the new design, Save and Message are present throughout, and the page builds to an inquiry with Wedaways alongside – the conversion the whole strategy hinges on.
Why this blockThe property leads – with the three actions a visitor needs: Save (starts the shortlist), Share (a planner sends it to a client), Message (the conversation). Property videos sit inside the same gallery as the photographs (shown here as the video tile) – mixed media, so the short films properties send aren’t stranded in a separate, easily-missed section. The longer Renée-and-GM walkthrough keeps its own moment further down.
Why this blockThe decision data, up front – real figures, and the professional research tool your insight document describes.
Copy briefA considered portrait, two or three short paragraphs – the feel of the place, the kind of wedding it suits, what makes it singular – written from firsthand knowledge.
BriefThe finest accommodation around the day – the bridal suite for getting ready the morning of, then the couple’s suite for your first night as a married couple. Often the suite we secure even when the wedding itself is held at another venue nearby.
BriefHow guest accommodation works here – categories, what we negotiate, and how blocks have performed at this property before.
BriefBuyout availability and what taking the whole property involves.
Several restaurants double as private-dining & event spaces – scroll to explore; the full dining line-up is below.
Copy briefThis property requires a wedding planner – and has none in-house. That’s exactly where Wedaways comes in: we introduce you to the right planner, and handle every part of the travel around the day. (The routing model, made concrete by a real property requirement.)
Why this blockEach venue gets its own card – photo, capacities by layout, and the fee – now including the restaurants that double as event spaces (private dining, terraces), since that’s how many properties sell them. The key planning facts sit below, with the Wedaways Special Amenity as the reason to book through you rather than direct, and the fuller F&B and logistics tuck into the drawers so the page stays clean.
Why this blockRooms shown as a clean visual set rather than long bullet lists – enough for a planner to picture where a 200-guest block sleeps and which suite the couple takes, with the totals and entry rate in the line above. The full Resort Amenities & Services list now collapses into the dropdown above, so it’s there for anyone who wants it without adding length to the page.
Copy briefA simple, scannable list of the restaurants and bars – cuisine and setting in a line each. The event-capable spaces (private dining, terraces) live above in The Venues.
Why this blockStreamlined per your steer: the restaurants that double as event spaces now sit in The Venues with capacities, and dining here is a clean, scannable list rather than a second set of image cards – so the page stays light and the styled shoot and tour below keep their impact.
Copy briefOne line: a full wedding, imagined and photographed at this property. The 2–3 minute shoot film – Renée on the property – previews here and plays in full on the guide.
Watch the Film & View the Guide →Why this blockThis is where the 2–3 min shoot film belongs – Renée talking over the styled shoot. It previews here to bring the section to life, then plays in full on the guide (after the hero, as today). It’s a different film from the Virtual Tour below (Renée + the GM walking the property), so the two keep their own homes. Only properties with a shoot earn this section – itself an incentive to commission one.
Copy briefRenée walks the property with its General Manager – the rooms, the spaces, the conversation. The next best thing to being there.
Watch the Tour →Why this blockThe relationship, on camera – Renée and the General Manager walking the property together is proof no listing can fake. The tours now live here, on the property pages, rather than as a separate menu item – you watch the tour for the place you’re already considering, not a video archive. It appears only for properties that have one (~20 today), which – like the wedding guide above – makes the placement itself something a property earns.
Why this blockLogistics matter to a wedding more than almost anything – where guests fly into, how they get there. The current page has the data; here it’s a clean map-and-facts block.
Why this blockKeeps a visitor inside the portfolio instead of bouncing – matched by setting, capacity or region. Quiet, at the foot of the page, after the inquiry has had its moment.