Twenty-one guides live today – your largest body of consumer-facing content. Four findings shaped this wireframe. View the current archive →
The page introduces itself as “a global wedding marketing initiative” – language for properties and trade, met by a couple arriving from Pinterest. In the new design, the collection speaks to the couple; the programme sells to properties on the For Properties page.
The archive shows twelve and says “no more posts to show” – while nine more guides sit behind a pagination link few will find. In the new design, all twenty-one are present on one page, filterable by destination.
Twenty-one beautiful properties, but no filtering or sequence to guide a couple to the place that’s theirs. In the new design, the newest issue leads, and simple setting and region filters do the guiding.
Each guide is a crafted, multi-day production, and we wanted the collection to feel that way – curated and editorial, like a beautiful magazine catalogue. In the new design, the guides become numbered issues of a series, with the newest always front and centre.
Copy briefOne line: each guide is a real production at one of the world’s finest properties – see the place at its most extraordinary, then make it yours. No counts anywhere – every new shoot simply publishes the next issue.
Copy briefTwo lines on the newest guide – the setting, the mood, what awaits inside.
Open the Guide →Why this blockThe newest issue always leads – a serial has a current issue, and so does this one. It stays put while couples filter below: it’s a fixed slot, not a search result. That also makes it a commercial asset – the property that books the latest styled shoot earns this featured placement, another piece of premium real estate you can sell alongside the shoot itself. No totals anywhere on the page, so nothing dates as the collection grows.
Why this blockTwo light filters, both clickable here so you can feel them: setting – how couples dream (“somewhere by the water”, “an old hacienda”) – and region – how they search. We’ve categorised all twenty-one this way: Oceanfront, Storied Estates, Jungle & Wild and Alpine, across five regions. Every issue lives on this one page, and each cover opens a guide built on the new template.
Copy briefTwo lines: the room blocks, the suites, the buyouts – arranged by the people who produced these shoots and know every property firsthand.
Why this blockThe collection routes somewhere: inspiration that ends in a conversation – not a dead end.