There is no page on the current site doing this job – this one is new, built from your insight document. Four things it answers.
Couples land from Google and Pinterest mid-research, with no planner and no context – and nothing today tells them this is a professional travel company rather than a free planning resource. The first two blocks make that correction before anything else.
Room blocks, the couple’s suite, buyouts, guest journeys – today that story only exists on a B2B page written for planners. Here it’s told in the couple’s language, as the heart of the page.
With a planner or without one, the path begins with a conversation – before any property thread, so no couple drifts into the void. The Path and the slide-over conversation carry this.
A significant share of the room-block business happens close to home – the suite in Beverly Hills, the block two miles from the ceremony – and the site never says so. Here it runs from the hero down, with its own route to the conversation.
Why this blockYour coldest arrivals land here – Google, Pinterest, mid-research, no planner and no context. The hero makes the correction in the first seconds: a travel partner operating at a different level, not another directory. And hometown weddings are in the first breath, per Renée’s note.
Copy briefSpeaks about: who Wedaways is, in seconds – a professional travel company with a decade inside the world’s finest properties; what you do (everything that surrounds the wedding) and what you don’t (design ceremonies, select florals); and that working with you is a professional engagement, not a free resource.
Why this blockYou told us the misconception that follows Wedaways everywhere: “they’re wedding planners.” This block kills it before it forms – what you are, what you’re not, and who stands behind it. For the couple arriving with free-directory expectations, this is the correction your insight document asked for.
New Copy briefDraw the boundary cleanly: we take care of everything around the wedding – the wedding itself stays with your planner and your property’s events team – with the same expertise across the world or two miles from the ceremony. And make the booking flexibility explicit: we book at any scale, from a single suite or a few rooms to the full room block or a complete buyout. That range is part of the offering – a couple should see we’ll take on as much or as little as the celebration calls for.
Copy briefYour guests, beautifully housed – the block negotiated, pickup monitored, attrition managed, zero surprises.
Copy briefThe bridal suite for getting ready the morning of, then the couple’s suite for the first night married – the property’s finest rooms, secured.
Copy briefThe whole property, yours – proposals gathered, contracts, concessions and attrition guided to signature.
Copy briefArrivals, transfers and stays for eighty to two hundred guests – handled to one standard, wherever they fly from.
Copy briefOne reassuring line: planner or not, venue booked or still searching – the first step is the same, a conversation. Everything around the wedding follows from there.
BriefWhat the wedding needs around it – with your planner, if you have one, or just the two of you.
BriefProperties compared and priced – the right fit, found.
BriefWe negotiate terms, concessions and protections on your behalf – so you never have to.
BriefGuest bookings tracked, milestones met, zero surprises – through to the day itself.
NewWhy this blockRevised per our conversation: the page now offers one confident path rather than asking a couple to classify themselves in public. The planner-versus-no-planner question moves into the conversation slider, captured quietly once they reach out – and the page no longer promises to introduce a planner, a promise that can’t be kept at every budget. The elevated design does the gentle self-selecting you described.
For the build – with KikoThe real qualification happens behind the scenes: couples above the threshold reach Pamela; those below are offered your existing self-booking platform (the TravelPro365 hotel-booking tool) – book independently, still with Wedaways’ rates and VIP perks – rather than a referral. No one is turned away, and only qualified leads land with the team. Flagged here so you can see where it slots; the logic itself is build-side, and the platform’s current “book now” framing would be lifted to match the elevated voice.
Copy briefSpeaks about: a decade of property relationships, negotiating alongside you rather than referring and disappearing – from sourcing to on-the-ground execution. What that access earns your wedding that a couple could never replicate alone.
Why this blockThis block is here to inspire. Couples arrive asking “where?” – the guides show your properties at their most extraordinary, and every shoot’s styling is credited to its creative team, so it never reads as “we plan weddings.”
Copy briefA warm invitation that meets every couple – venue booked or still searching, planner or none – and makes clear each is a perfect place to start. No qualification questions in the copy.
Why this blockThe call-to-action is strategically placed throughout the page, and always opens the same slide-over conversation. Inside: two questions – venue and planner – sort every couple into the right conversation before your team picks up, then one-tap sign-in creates the registered contact in your CRM. The journey you asked for: anonymous visitor → registered contact → qualified lead.